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Moms Who Made It: Andrea Williams of Tubby Todd
Moms Who Made It: Andrea Williams of Tubby Todd

Moms Who Made It: Andrea Williams of Tubby Todd

In our recurring "Moms Who Made It" Q&A series, we proudly feature business owners who've built inspiring, innovative brands while balancing motherhood—no easy feat! As a woman-owned company, we love to celebrate their successes, and hope you enjoy their stories, too.

This month, we're talking with Andrea Williams, who created Tubby Todd Bath Co. in 2014 as a solution for her family's sensitive skin issues, including eczema and dryness. As devoted fans of the brand's All Over Ointment, we can confidently say her creations really work (and make bath time nicer for everyone!).

Tell us a bit about your company and the products you’ve created.

We made body care basics for little ones and mamas, too. They are great for anyone prone to sensitivities, especially eczema. 


What was the problem in the marketplace that you set out to solve, and how did you go about finding a solution for it?

We knew we wanted to use clean, natural ingredients, but were so sick of working with products that didn’t smell great or leave or little ones with smooth skin.

Describe your business philosophy in a few words.

Because we have four little ones, we only create products that we would want to use in our own homes. We apply the same concept to our content and marketing. If we wouldn’t want to read, use ,or watch it, we don’t want to share it with our customers. 

What has kept you motivated throughout the journey of starting your own business?

Since the beginning of our business, we had a mutual goal to connect our family through our business. We created products that helped us connect with our little ones, and then extended that connection to our customers. When we feel frustrated with our business, we come back to why we started Tubby Todd—to connect as a family, and allow others to connect.

When did you start to think you “made it"? 

Made it? Wait, when does that happen! But really ... tell me. 

Who is your mentor? 

Elle Rowley is my mentor and best friend! She started Solly Baby and has been a big part of my life. My dad and sister are also entrepreneurs and have been a huge contribution to Tubby Todd. 

What’s your #1 tip for moms interested in starting their own business?

Do it, mama! If you have an idea or feel passionate about starting a business, don’t wait for anyone else to do it. The passion lives in YOU and this is a gift! Lean into it and follow what makes you happy. If you put your family and partner as your number one priority, you will be able to balance everything, even though it feels like you aren’t. 

What does “me” time mean to you?  

Hmmmm ... binging a show. Or going out with friends for dinner. 

Any favorite books or podcasts that you’ve found particularly motivating?

I used to listen to a lot of "How I Built This." I also love Jody Moore's "Better than Happy."

What’s on your bedside table? 

Scriptures, journal, water, and candy. And my phone. 

Share your favorite inspirational quote, if you have one!

Look where you want to go!