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Moms Who Made It - Tash Prendergast
Moms Who Made It - Tash Prendergast

Moms Who Made It - Tash Prendergast

Here at Belly Bandit HQ, a women-owned and operated company, we believe in celebrating the success of all women in business! Our "Moms Who Made It" series is our way of honoring Mompreneurs who inspire us every day.

This month we're featuring Tash Prendergast, founder of Lucy Lue Organics, a sustainable and ethically produced collection of modern organic baby clothes.  Tash's unique collection combines style and comfort and items that can easily be mixed-and-matched between colors and textures - what's not to LOVE?!

Describe your business philosophy in 5 words or less:

There is beauty in simplicity!

What inspired you to go into business?

My family is the “why” behind Lucy Lue Organics.

Owning a business had always been a dream of mine. After several years of working in Corporate America and the birth of my son, I decided to take a leap of faith. I felt there was a bigger plan and greater purpose for me as a new mom and wife.

Motherhood changed me in ways I never thought possible. As a working mom, I soon realized how difficult the work-life balance would be. I never wanted to miss a big moment of my son’s life, and I knew that something had to change. That is when I left behind a career that I loved to create Lucy Lue Organics – a brand that I’m passionate about.

When did you know you “made it?”

We received our first of many sales from international customers fairly quickly after launching. It was a humbling experience to have customers half-way around the world purchasing our clothing and organically sharing their love for our brand. Within our first year, our popularity on Pinterest began to skyrocket.  I knew then we were on to something pretty amazing.

Our products have been very popular amongst newborn photographers and as must-have baby gifts, landing us in the ranks of other notable organic baby clothing brands.

I’m not sure that I’ll ever comfortably say, “We made it,” but I can say everything that we’ve prayed for is happening.

Who is your mentor?

When I first decided to create a clothing brand, I had no idea where to begin. Instead, I trusted my instincts and allowed my passion to lead the way. Leaning on the words of my Grandmother, she’s inspired me to chase after my dreams and never give up. These are the words I live by on this journey, with the love and support of my husband and inspiration from my son.

Together we are doing the impossible with the support of so many people who love and admire our brand.

What’s your #1 tip for moms interested in starting their own business?

Never let fear determine your future. Your desire for success should be greater than you fear of failure.

Create a business plan and set dates for each action item— little by little is how you will accomplish your business goals. Remember to always speak life over every aspect of your business (and life) with positive affirmations.

What does “me” time mean to you?

I haven’t yet figured that out, in a consistent way. But I’m working on it! Honestly, I’m happiest when I am spending time with my son, husband and family. Those are the moments that I cherish and appreciate the most.

What‘s on your bedside table?

I enjoy reading positive affirmations. Our vision board is right above my bedside table. I keep it there so I can remain cognizant of our growth, goals and aspirations.

Words To Live By     

The day you plant the seed is not the day you eat the fruit. Be patient and trust your journey.

If you follow us on Instagram, I often share inspirational quotes and write about our journey with Lucy Lue Organics. By sharing our story, I hope to inspire others to chase their dreams, find what makes them happy and walk in their purpose.


To learn more about Tash and Lucy Lue Organics head to and follow on Instagram @lucylueorganics.