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Moms Who Made It - DeNai Jones
Moms Who Made It - DeNai Jones

Moms Who Made It - DeNai Jones

Here at Belly Bandit HQ, a women-owned and operated company, we believe in celebrating the success of all women in business! Our “Moms Who Made It” series is our way of honoring Mompreneurs who inspire us every day. 

This week we're thrilled to be featuring DeNai Jones, Founder of Petunia Pickle Bottom, a brand dedicated to offering versatile, thoughtfully designed products for all mothering necessities. DeNai, an artist and "maker" started by designing stylish and functional diaper bags that took the baby world by storm! Her line now includes backpacks, shoulder bags, travel bags, cleverly designed accessories & so much more - making PPB  a new mom must-have! 

Describe your business philosophy:

Your reputation is your integrity.

What inspired you to go into business?

18 years ago, there was a completely empty diaper bag category. I was a creative, newly finished college, and my husband and I had not started a family yet. I saw the void in the baby market.   I created something that was originally a hard sell—a fashionable & functional diaper bag, that sold at $150. At first, retailers thought I was nuts, and then it organically got in the hands of celebrities. Petunia Pickle Bottom was put on the map!

When did you know you, “made it?”

I squealed in 2004, when Reese Witherspoon was photographed in People Magazine, using the Boxy Backpack. She bought the product on her own accord (not through celebrity gifting).  Another milestone for us, Nordstrom started to carry Petunia Pickle Bottom across all doors.

Who is your mentor?

My husband has a great business sense—I lean on him often and he is a partner in Petunia Pickle Bottom. We are also grateful to have some amazing businesses men and woman, whom have helped guide major decisions in our business.

What’s your #1 tip for moms interested in starting their own business?

Know your strengths, and delegate what you are not good at. As mothers, our time is limited, so make it purposeful and efficient.

What does “me” time mean to you?

I love to do ceramics! It gives me great joy to create, for the process of creating-- not for profit. It’s also a great stress reliever.

What‘s on your bedside table?

The Time In Between by Maria Duenas

Words to live by - Share your favorite quote!

"The days are long, the years are short"-- author unknown. I really try to be present with my two boys, ages 10 and 12. It is an ever present effort to be there for them, and give them my full attention.


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