Here at Belly Bandit HQ, a women-owned and operated company, we believe in celebrating the success of all women in business! Our Moms Who Made It series is our way of honoring Mompreneurs who inspire us every day.

This week we're featuring, Meridith Layne, the founder of luxury brand, Coveted Things. Meridith, created the Coveted Things Swaddle Scarves™ out of a desire to meld her modern design aesthetic with functionality and the belief that being a parent does not mean sacrificing style.

Words of wisdom, describe your business philosophy in 5 words:

"Stay focused, keep it moving"

Ready, set, go! -What inspired you to start your business?

My children are my biggest inspiration. They have given me confidence, a voice, and push me to take risks. I left a career in apparel design when I had my oldest daughter. I wanted to stay at home and raise her, but soon after she was born I felt like a piece of myself was missing. I missed having a creative outlet. The baby industry at the time was very ‘cutesy’, there were no modern designed products, and I knew I could change that. I had a vision.

Moms Who Made It - When did you know you, “made it?”

I think I will always feel like a work in progress. There is always going to be room for growth and improvement, so I don’t know if I will ever feel as if I have ‘made it.’ However, some highlights for me were when industry mamas that I really respect like Stacey Bendet and Erin Kleinberg posted on Instagram about my swaddles. I was floored they even knew who we were, let alone posted about them. I lost my mind when Vogue featured us in an article, that was a really cool thing to wake up to!

Helpline - Who is your mentor?

Still looking for one ;)

What's your #1 tip for moms interested in starting their own business

You have to be patient. Brands take time to build, and that is a good thing. You need that time to make mistakes, learn and improve from them. Also, it is cliché, but hard work pays off. My entire world revolves around my company. It is exhausting, and overwhelming, but I know that no one else is ever going to care about my brand as much as I do. It is not for everyone, you literally have to eat, sleep, and breathe it, and that still isn’t enough.

Me, me, me - What does “me” time mean to you?

With two small children, and the business, I really don’t have any ‘me’ time. I always say if I can look back on this time and laugh, it will all be worth it. I have to stay focused, I don’t want to lose sight of my goals.

Book club - What‘s on your bedside table?

‘No bad kids- toddler discipline without shame’- Janet Lansbury. I am really loving her books and essays about respectful approaches to parenthood. It is a very different approach than how most of my generation was raised. It is wonderful, thoughtful, and it works! My children attend a Montessori school which is a similar philosophy of respecting children as individuals. ‘The Power of Now’- Eckhart Tolle I am working very hard at trying to stay focused and present. It is not an easy thing to do, but I see how fast time slips away, and I just don’t want to miss any of it.
Unfortunately when I actually find the time to read, I usually fall asleep a few pages in ;)

Words to live by - Share you favorite quote!

‘Start where you are. Use what you have. Do what you can.’ –Arthur Ashe I have never come across a quote more powerful than this one. I had been toying around with the idea of starting a contemporary swaddle line after my oldest daughter was born in 2011. After I read this quote I just did it. I literally started with nothing, but I knew this is what I truly wanted to do, so I just convinced myself that I would figure it out, and guess what? I did! It is pretty magical what happens when you let go of inhibition, and allow yourself to believe in the power of your dreams.

To learn more about Meridith head to: